IGD has teamed up with Afropop Worldwide, a Peabody award-winning radio program and online magazine dedicated to music from Africa and the African diaspora, to produce the “Making Farming Cool” podcast series.
Through vibrant African music and compelling interviews, the podcasts seek to inspire and inform African young people to pursue careers and entrepreneurship in agriculture-related enterprises and opportunities in the agricultural value chain.
Produced by Afropop Worldwide, Cameroonian-born veteran broadcaster Georges Collinet will host the podcast series. The podcast series is a component of the Africa Investment Rising (AIR) campaign, IGD’s dynamic communications and advocacy effort.
The “Making Farming Cool” podcast series will initially broadcast in three target media markets: Nigeria, Kenya and South Africa. The series will also be distributed in the U.S. through Afropop Worldwide.
Agriculture is the engine driving in many African economies. Employment opportunities exist in the agricultural value chain, but young people are largely not entering this sector. An estimated 25 million young people are expected enter the job market each year in Africa by 2025. To absorb the new entrants in the labor force, more than 10 million new jobs per year will have to be created in rural areas in the next two decades, according to the UN Food and Agricultural Organization (FAO).
“Agriculture is a business. There are lucrative job and entrepreneurial opportunities in the agriculture sector for young people on the African continent,” said Mima S. Nedelcovych, IGD President. “That’s why we are proud to partner with the award winning Afropop Worldwide to produce the podcast series to change the mindset of farming from a ‘way of life’ to a profession with tremendous business opportunities for growth and innovation.”
Get Involved! Learn more about how you can become involved in the “Making Farming Cool!” podcast series, please contact firstname.lastname@example.org.