During a May 5 evening reception at the Frontier 100 Forum in Durban, South Africa, the Initiative for Global Development (IGD) broadcast its first podcast featuring Dr. Abdu Mukhtar, Group Chief Strategy Officer of Dangote Industries Limited.
Produced by Afropop Worldwide, Cameroonian-born veteran broadcaster Georges Collinet is the host of the podcast series. The podcast series is a component of the Africa Investment Rising (AIR) campaign, IGD’s dynamic communications and advocacy effort.
Through vibrant African music and compelling interviews, the podcasts seek to inspire and inform African young people to pursue careers and entrepreneurship in agriculture-related enterprises and opportunities in the agricultural value chain.
Agriculture is the engine driving in many African economies. Employment opportunities exist in the agricultural value chain, but young people are largely not entering this sector. An estimated 25 million young people are expected enter the job market each year in Africa by 2025. To absorb the new entrants in the labor force, more than 10 million new jobs per year will have to be created in rural areas in the next two decades, according to the UN Food and Agricultural Organization (FAO).
The “Making Farming Cool” podcast series will be broadcast in Africa and distributed in the U.S. through Afropop Worldwide.
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To learn more about the Africa Investment Rising Campaign and to learn how you can get involved, please visit www.igdleaders.org/aircampaign.