The coronavirus bucked the trend. Now trends are catching up.
With far fewer in-person visits, stores and companies have developed new ways to advertise during the pandemic. Consumer behaviors are changing rapidly, even on a day-by-day basis.
If you want to stay profitable, you need to know the latest marketing trend. Then you need to learn how to market during the pandemic. Here is a quick guide.
There Is More Than One Marketing Trend
There is no one trend for marketing behaviors. During COVID, we have seen several distinct trends.
Most consumers are moving online to make purchases. Online sales now make up twenty percent of all sales, and eighty-five percent of shoppers say they are open to shopping online.
At the same time, mobile usage for marketing is dropping. Google has reported declining numbers for search results on mobile devices. People are using their phones for apps and games rather than Internet browsing.
COVID dominates search terms. Many people type in “COVID,” “COVID-19,” or “Coronavirus” into their various terms.
Though consumers are making their purchases online, they are not purchasing many things. Almost every industry has seen a significant drop in spending. Only groceries, household supplies, and home entertainment have seen consistent spending rates.
There is more than just COVID on people’s minds. The George Floyd protests have initiated a racial reckoning in America and Europe. The 2020 election has ignited interest in voter registration and community organizing.
The pandemic marketing picture is a multi-faceted one. You will need to employ several strategies in order to stand out in the marketplace.
Marketing During COVID
With in-person visits almost completely eliminated, you will need to maintain your website. Optimize and update your website whenever possible. Ensure that your site speed is consistent and up to standard, and refine your landing and home pages.
Use search engine optimization strategies to launch your site to the top of search results. If you are an online grocery, you are now competing with dozens of businesses. Examine some Online Grocery Digital Marketing Services, and develop a unique brand across your internet presence.
Social media is more important than ever. Create Facebook, Twitter, and Instagram pages for your business. Update them every day with interesting and creative content.
Adjust to the new search terms. Incorporate them into your blog and social media posts. Examine what the trending searches are on Google Trends, and review what new terms arise every day.
Focus on creating a brand experience. If you can’t provide timely products, promote peace of mind. Provide health and wellness tips, and show your COVID protocols.
Support Black Lives Matter. Share information about anti-Black racism on social media, and hire diversity trainers for your business. If you can afford it, make charitable donations in your company’s name to local groups.
Be the Best in Business
The world has slowed down. But marketing is full speed ahead.
There is more than one marketing trend you need to keep your eye on. Consumers are moving online, making grocery and personal care purchases through Internet businesses. They are also looking for COVID-related information, and for responses to George Floyd.
Optimize your website and social media pages. Incorporate COVID-related search terms into your online content. Create a positive brand experience, and show that Black lives matter.
Current marketing trends are going to be with us for a while. Stay informed by following our coverage by checking our website for more marketing-related articles.