Successfully Navigating the African Marketplace

Equipping Business Leaders with the Skills and Tools to Do Business

Africa’s potential for business growth is unlike any part of the world. Home to seven of the ten fastest growing economies, the continent is rapidly becoming one of the world’s most desired trade and investment destination. However, doing business in Africa presents its own unique opportunities and challenges.

The IGD Advanced Executive Program on Doing Business is a high-level training program designed for senior executive American and global business leaders. The executive program will equip U.S., African and global business leaders with the professional capacity and leadership skills, connections and real-world business exposure to effectively explore and engage in trade and investment opportunities on the African continent.

The five-day immersion program will give business leaders the skills and practical knowhow to explore prospects for growth in emerging markets and context needed to ensure their success in navigating a dynamic African business environment. Leaders will gain working knowledge into the key business and trade trends, industries, and sectors in the country.

The Advanced Executive Programs proposed for 2019 will be held in Tunisia, Mozambique, and Nigeria. 

What Skills and Know-how Will American Business Leaders Gain?

    • That the African business culture is driven more by relationships and less by transactions.
    • African consumers have more disposable income than expected and spend more on consumption and capital goods, including access to mobile and internet services.
    • The African Continental Free Trade Area Agreement is creating a single market in Africa. Doing business in Africa must take a regional approach.
    • Brand loyalty is as important to Africans as it is to Americans
    • Mobile and digital applications are a key part of the marketplace.
  • It is always advisable to use local consultants and experts. Their knowledge of local customs and culture will deepen U.S. investment.

Advanced Executive Program on Doing Business in Tunisia. June 17-22

Private sector growth and economic opportunity are key drivers of Tunisia’s long-term prosperity and stability. Since the 2011 revolution, the country has made real progress, with new found political, social and economic dynamism, led by a young, qualified and entrepreneurial human workforce. The Government of Tunisia has responded by implementing a range of legal and political reforms designed to bolster foreign investment, including a new investment framework and improvements to the banking sector.

Indicators signal an improving economy across multiple sectors. Foreign investors interested in the Tunisian market are exploring business opportunities in technology, energy and renewables, agribusiness, food processing, pharmaceuticals, medical care and equipment, environmental, and tourism sectors.

The AEP Tunisia will be held on June 17-22 in Tunis and Led by Tunisia’s top business executives and government officials. The Executive Program offers an opportunity for global private sector leaders and investors to understand the trade and investment climate and how do to business in Tunisia.

The total cost of attendance is $6,000 USD and includes five-star hotel accommodations, ground transportation, site-seeing opportunities, technopark visits, registration for the 2019 Tunisia Investment Forum, one year membership to IGD’s Frontier Leader Network, and a certification from the International Council for Small Business at George Washington University.

Please note: registration fees do not include airfare, participants will be required to plan travel to and from Tunisia.

To register for the AEP, please register here.

If you have any questions, please contact Brian Kouassi at bkouassi@igdleaders.com or Dylan Everett at deverett@igdleaders.org or call +1 (202) 454-3972.



Evening Reception


Classroom immersion program


Meetings with Government Ministers and officials from key sectors


Daylong site visits to leading industries in Tunisia


Visit Tunisia’s top tourist sites and attend the Tunisia Investment Forum

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