IGD Jennifer Potter Fellow Blends American and African Media

Categories: Events , Featured , Fellowship

 

Adeshola and Margaret Larson
Adeshola and Margaret Larson

A prominent feature of IGD Emerging Leader Fellow Adeshola Komolafe’s visit to Seattle was media. As CEO of an integrated communications & media company in Nigeria, she is already very experienced in using its different forms to communicate with and organize her fellow citizens, but while visiting the U.S. Adeshola was able to expand her knowledge and learn from a range of media experts. Her media training with the renowned Lee Keller helped to further enhance Adeshola’s communications skills and prepared for her first U.S. television appearance. Already a consummate professional, Adeshola was able to cultivate her talents and benefited greatly from this special training. She had always been the one behind the camera or asking the questions. This time, it was Adeshola’s turn to be the interviewee, and she used Lee’s teaching to shine even brighter at both King 5 TV and Rainmakers TV.

Media training with Lee Keller
Media training with Lee Keller

Adeshola got the opportunity to meet with partners and senior executives at GMMB, a top PR/Communications firm, where she discussed her experience working in media in Africa. GMMB provided her with a number of tips on how to communicate

effectively to get her message across on important topics, particularly within the limited time of a live TV show. Through this media roundtable, Adeshola and GMMB also exchanged experiences on how they have been using media to spark social change.

Media Training at GMMB!
Media Training at GMMB

Her efforts working to promote young women’s education, and her expertise on the missing girls and the Ebola outbreak in Nigeria, led to a special meeting with Vulcan Productions. The company behind the powerful “Girl Rising” documentary series, Vulcan had started the new #TackleEbola campaign just a week before. Through her grassroots experience and knowledge of the situation on the ground, Adeshola was able to provide advice to the producers on enhancing their work to create even more impact. This meeting inspired Adeshola to pursue a mentorship/internship program with American television and film companies, with the ultimate aim of expanding Media Insight through the creation of a film school in Nigeria.

Adeshola and Lee Keller at Vulcan
Adeshola and Lee Keller at Vulcan

Want to see more photos from Adeshola’s visit? View the entire album.

Learn more about Adeshola’s visit, and the critical issues she discussed here.

Join the conversation on Twitter and Facebook using @deshola and @igdleaders, and #AfricaEmerging!

The  Jennifer Potter Emerging Leaders Fellowship supports the rise of African business leaders as a way to ultimately reduce poverty through investment in the developing world. For more information, go here.