“In the results of this survey, we find that corporate impact measurement creates opportunities for companies to make more robust decisions, uncover cost savings, get to know customers better, and constructively engage governments and other stakeholders.”
The Business Value of Impact Measurement is a briefing note released by the Initiative for Global Development (IGD). The briefing note reveals the experiences, expectations, and perceptions of 30 CEOs and senior executives of leading companies who believe impact measurement adds value to their business. CEOs surveyed represent companies from the U.S., Europe, Africa, and India, operating in the agribusiness, education, financial services, ICT, infrastructure, and power sectors.
The briefing note indicates that companies are increasingly investing in impact measurement to build social capital and improve business operations, with respondents finding impact measurement critical for market expansion and stakeholder engagement. Additionally, the vast majority of surveyed business leaders report that impact measurement is very important for strengthening government relationships, with 45% of African CEOs finding it to be ‘critical’.