Looking for an effective way to promote your business? Consider branded cooler bags! Cooler bags are an Aussie favourite, especially as summer approaches and we are getting outside for more picnics, beach trips and camping holidays.
Benefits of Branded Cooler Bags for Your Business
The best promotional products are useful, value-adding and targeted to your specific audience. Branded cooler bags tick all these boxes and help increase brand exposure in a cost-effective way.
Value Adding
Compared to many other types of promotional products, promotional cooler bags are a high value product. This means you have the power to make more of an impact when you gift or give away your cooler bags. A value adding promotional product inspires more loyalty to your brand.
High Use
Cooler bags are useful and practical products that are used in a variety of situations from picnics and camping trips to grocery shopping and lunch time at work. The more they get used, the more your brand logo is making impressions.
Brand Exposure
Since cooler bags can be used in all sorts of ways for many different types of events, they have the potential to spread brand awareness far and wide. It’s not only the owner of the cooler bag that will see your logo repeatedly, but everyone else who sees the cooler bag too.
Targeted
Thanks to the massive range of styles and price points, you can choose a cooler bag that best reflects the values and aesthetics of your brand. This means you can target your specific audience more effectively.
Budget Friendly
The massive range of styles and price points means you can find a cooler bag option within your budget. In fact, for their value and quality, cooler bags are a cost effective option for brand promotion.
Best Types of Promotional Cooler Bags in Australia
Promotional cooler bags come in all styles, designs and price points. Below are just some of the most popular and effective branded cooler bag types.
6 Can Cooler Bags
Perhaps the most classic of all cooler bags, the 6 can cooler is an Aussie staple. Inexpensive but effective, these are a great choice for promoting your business.
Lunch Cooler Bags
Most people use a lunch cooler bag or could do with one. Very practical and useful, lunch cooler bags make a great promotional giveaway. Whoever uses your lunch cooler bag will be spreading your brand name among their colleagues and schoolmates daily.
Tote Cooler Bags
If you’re launching your promotional products in summer, you might get more use out of them if they’re beach friendly! Waterproof tote cooler bags are always a hit because they hold a lot and can double as a beach bag.
Shopping Cooler Bags
Most of us are bringing our own bags to the shops now, so a shopping cooler bag is an excellent choice for promoting your business. With your brand on the side of the shopping cooler bag, you’ll get a lot of exposure every week.
Cooler Backpacks
Looking for something a little out of the ordinary? Cooler backpacks are a unique but ultra functional product. Designed to be worn on the back like a normal backpack, these bags also provide excellent insulation for food and beverages.
Cooler Basket
Cooler baskets bring another level of elegance. Often made with handles as well as a strong aluminium frame, cooler baskets are perfect for picnics and day trips. A great choice for a high quality, high value promotional product.
Cooler Bag Stools
Give your customers two gifts in one with a cooler bag stool. Not only will they be able to keep all their food and drinks cool, they’ll also have a seat to perch on!
Satchel Cooler Bags
An excellent choice for conferences and events, satchel style cooler bags are a gift that customers will keep using. Slung over the shoulder, these bags can be used to carry papers and notebooks as well as food and beverages that need to be kept cool.
Fashion Cooler Bags
Do your potential clients value fashion and functionality? Fashion-inspired tote cooler bags are a great choice if you’re looking for a classier option that will keep things cool while looking good.
How to Use Cooler Bags to Promote Your Business
There are many ways to use cooler bags to increase brand awareness and build customer loyalty. Here are a few:
- Give a cooler bag to your employees to promote loyalty. Whenever they take it out for a barbecue or picnic, they’ll be spreading your brand name to their contacts.
- Give a cooler bag to your returning customers on special occasions or as reward for their loyalty. A gift is a great way to help them spread your good name.
- Giveaway cooler bags at an event to potential customers who might not have heard of your brand before. Not only will you spread awareness to them, but also to any other people who see your name on their cooler bag.
If you want to please your customers, gain new business and encourage loyalty with your employees, a promotional cooler bag could be the answer!
