When you want to promote your business, it’s important to focus on brand recognition. In fact, 75% of consumers are more likely to shop with a business they recognize than one they’ve never heard of.
To start increasing sales, you’ll need to get your branding out there will your consumers will see it. Custom mugs are a great way to turn your business into a household name.
How can you maximize your success when marketing with mugs that bear your branding?
Read on for great ways to use custom mugs to promote your business.
Start With a Professional Custom Mug
For starters, you need to create a product that represents you well. Make sure that you work with a company that will design sturdy, professionally designed mugs.
If you’re new to customizing mugs, look for a company that provides a free mug label creator. Templates can guarantee that your design is suitable for the shape of a mug. They also make it easy for busy business owners to create quality promotional materials quickly!
Use Your Mugs as Giveaway Prizes
To start generating interest in your custom mugs, use them as giveaway prizes. You can host giveaway contests online, at events, or in your store.
How can you make the most of a giveaway? Make sure there’s something in it for you. Ask giveaway contestants to enter your giveaway by providing you with their email address so that you can make sure they receive more of your marketing materials.
Partner With Local Influencers
Local influencers are social media masters who know how to reach your community. Partnering with a local influencer is a great way to your name out there to thousands of social media users at a time.
Ask influencers to post content that includes your mug. In the caption, they can explain more about your business and tell their followers how they can get a mug of their own! This will generate interest in the mug, which will bring more people to your website or storefront.
Showcase Your Mug On Your Social Media
Don’t just rely on others to post about your custom mug! Use your own social media to get the word out about your new promotional item.
Consumers enjoy business social media accounts that show a little personality. Post photos of various employees using the new custom mug. Talk about the story behind the mug, why you like it, and how people can get their hands on one!
Build Brand Recognition With Custom Mugs
Marketing comes in different shapes and sizes, and tangible promotional materials are still important in the digital age. Custom mugs can help you build brand recognition and generate interest in your business! All you have to do is make sure that your custom mugs get the attention they deserve.
Are you looking for more innovative ways to approach marketing this year? Take a look at our marketing section to for guides, news, and inspiration that will help you keep your marketing fresh.
Infographic created by HALO Branded Solutions, a branded merchandise company