It seems like everyone has a smartphone, and on those smartphones come extremely useful applications, more commonly called apps.
Apps exist to help smartphone users accomplish tasks with a few taps on their phone screens. They serve a variety of purposes, from ordering food to simply playing games to pass the time.
Many businesses that want to be more accessible to their customers are creating brand-affiliated apps to expand their audience.
The only problem is, there are so many apps out there that create intense competition for user downloads.
Getting users to download an app is really the only way to make sure it is being used by the intended audience, though it can be tricky to beat out the competition.
To make sure your app does not get lost in the sea of competitors, try following these tips that could help your app get more downloads.
Write a Clear App Description
When given the chance to explain what your app does, take the opportunity! You want potential users to be able to learn about your app without even having to download it first.
In many cases, people will only download an app if they know exactly what it does. They won’t want to waste their time putting an app on their phone that might not even serve the purpose they need it to.
Show your audience exactly how your app can help them through a brief yet detailed description of the app functions.
The app description, which is featured in the app store, is a great place to offer useful pointers to potential users and prove how your app is better than its competitors.
An awesome feature of the app store is that it gives you the chance to include in-app screenshots. You can provide anyone who comes across your app a glimpse of how it looks, the features it has, and just how they can use it for their benefit.
Taking the time to create an app description that highlights everything it can do will help convince users to download it and try it out.
Make Your App Accessible on Android
There are multiple smartphone platforms that all use their own software for app searching and downloading.
While the Apple app store seems to be extremely popular, many app developers only focus on that and forget to create an Android version of the app.
You can increase the number of app downloads you receive by making your app accessible on Android. When you do, you will essentially double your audience.
Putting it out to both Apple and Android users will ultimately lead to more downloads because you are increasing potential users.
To find out how you can make a more Android-specific app, Digital Authority Partners has more on driving Android app downloads.
Expanding your number of potential users is a great way to increase the downloads you receive.
Take App Ratings and Reviews Seriously
Getting the opinions of others is one of the reasons that people make decisions. Shopping for clothes, hiring a contractor, and even downloading an app all involve asking others for advice.
In the world of app downloads, people get second opinions by reading reviews and checking out the app’s ratings. The more positive ratings and reviews an app have, the more likely people are to try it for themselves.
It is important to get more reviews on your app so people can see how other users feel about it. You can create an in-app pop up that asks present users to write a review or provide a rating.
Of course, you will get some bad reviews. These should not get you down, though. Respond to the negative reviews with ways that you are working to resolve the issues.
Too many bad reviews or a low star rating will not convince anyone to hit the download button. Be responsive and gather positive feedback to expand the downloads you receive.
Promote Your App in Multiple Places
As with any product or service, marketing is key to getting the word out there. You can promote your app online to get users interested in what you have to offer.
So many digital platforms, like YouTube, Facebook, and Pinterest, use app advertising. People will see ads on the sites that they love and want to check out your app.
Spending some resources on app promotion can really increase the downloads the app receives because more people will become aware of what it can do.
Create catchy ads and smart marketing techniques to motivate your audience to check out the app.
Offer Free Downloads
Not charging a fee to download your app is one of the best ways to get more downloads because people won’t be losing anything by trying your app out.
Then, once they hit download, you can always charge for in-app purchases! By then users will trust your app and love your services so they will be willing to pay for more content.
People are always looking for ways to save money, so they will appreciate the chance to download a wonderful app free of charge.
Especially if your app is new, this is a smart marketing technique. You can offer free downloads for a limited time until you start gaining traction in the app store.
Use App Store Optimization Techniques
App store optimization (ASO) can make sure your app appears in searches related to your app. You want your app to appear in the results every time someone searches a related word.
ASO comes down to the title and the keywords in the app description to help boost your app’s ranking. There are also some other factors, like ratings and in-app screenshots, that contribute to the ranking.
The more optimized the app is, the higher up in a search it will appear. People don’t like to scroll far on the results list before deciding, so you definitely want to rank highly.
Users who search for a term related to your app will be more likely to see it, ultimately helping increase the downloads it receives.
There are so many ways to get more downloads on your app as long as you pay close attention to every detail. Make it available to more users and gain high ratings to truly stand out amongst your competitors.