Since days past, various marketing strategies have already been enforced to engage clients. Marketing campaigns and strategies are plentiful, without a doubt, but not all of them may be the right fit for your business and your core objectives. Your customers’ behaviour can change dramatically from day to day, and what may have worked in the past may not be as effective today. If you want to engage your clients, you have to focus not on pushing them but on getting their attention by driving discussions and conversations, telling the right stories, addressing their interests and needs, and more. So, do you want to engage your clients? Here are the top strategies you can use today.
Provide them with real value
The engagement process in marketing means focusing on content and not on products or services. That said, the content you have should be highly relevant for your clients so you can have a more meaningful engagement. Be prepared to offer your clients real value once they give you their attention, and you can do this by offering them something that is immensely useful to them. It is more effective if you try to inform and advise your customers rather than pushing or forcing your products or services.
Establish your own community
Another key element in marketing for engagement is to give your clients the chance to have a dialogue. This can come about in the form of a community where you can ask for insights and opinions, weigh in on various trends, and, most importantly, bring your clients together so they can bond with each other as well.
A company like Nike, for instance, traditionally used extensive ad campaigns focusing on how its products can help customers become more physically active. But it has shifted in recent times to a more personalised approach by giving its clients advice on working out and helping them establish communities around a fitness theme. Once your clients engage with you through a community and social media, you can begin leveraging your clients’ loyalty to your company and brand. They will be your word-of-mouth team, spreading the word about your business, as any skilled customer experience consultant will confirm.
Don’t forget to inspire
People will always place value on convenience and information, but there’s another aspect they put a lot of value on – inspiration. One way through which you can inspire your clients is to share the vision of your brand. If your business is involved in next-generation tech, this can be particularly helpful – you can show them how you see the future with your products or services, for example.
You can also inspire your clients by making your brand more relevant in terms of its social impact. Starbucks is a pro at this, releasing videos that promote fair trade. There is Toms as well, which has become famous for its promise of providing a pair of shoes to an economically challenged child anywhere in the globe if you buy one of its pairs as well.
There is a lot to be said about engaging your clients in the right way, and you can also do so by entertaining them and being responsive and relevant. It’s a process that needs to be well-thought of, but once you understand what the process entails, you can go far indeed.